Boucheron, the most stylish and cutting-edge French High Jewelry Maison, celebrates the Middle East with a new campaign, “Invent the future, Honor the past."
It expresses the value of transmission that is central to both Maison Boucheron and the Middle East.
The first episode, Roots, features Mila Al Zahrani and a mother-like figure wearing the iconic Serpent Bohème collection, honoring the history and heritage from which we all grow.
Imagined in 1968, Serpent Bohème is the oldest jewelry collection among Boucheron icons.
Yet every year it continues to be reinterpreted. In this episode, Boucheron illustrates how heritage and history can be a source of inspiration to build the present time.
The first episode, Roots, features Mila Al Zahrani and a mother-like figure wearing the iconic Serpent Bohème collection, honoring the history and heritage from which we all grow.
Imagined in 1968, Serpent Bohème is the oldest jewelry collection among Boucheron icons. Yet every year it continues to be reinterpreted. In this episode, Boucheron illustrates how heritage and history can be a source of inspiration to build the present time.
