ginza flagship store

grand opening

2023 september 8th

Fall in Tokyo.

Boucheron opens its new flagship in Ginza.

Get ready for this cutting-edge and creative journey!

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pieces celebrating this new journey

At the opening occasion, the Maison is delighted to present two exclusive creations of jewelry. The new Quatre Double White Edition pendant will be showcased in the area dedicated to Bridal, while a Fuzzy pendant, unveiled for the first time in white gold, will be displayed on the First floor, at the side of the other Boucheron animals.

quatre double white pendant small

White gold grosgrain and godrons are layered with white ceramic Clou de Paris and accented with dazzling diamonds.

Price: 506,000 Yen

Product Details: pendant length: 45 cm, motif size length: 8 mm, motif size width: 7.6 mm, 1 round-cut diamond (0.01ct), white gold 18 carats, white ceramic

Reference: JPN00689

fuzzy, the leopard cat pendant

Beautiful fur presented with diamond on white gold with impressive emerald eyes.

Price: 3,564,000 Yen

Product Details: pendant length: 50 cm, motif size width: 1.7 cm, 201 round diamonds (1.59 carat), 2 emeralds (0.12 carat), black lacquer, white gold

Reference: JPN00690

launching of « no pack is the new pack » in ginza

In 2023, Maison Boucheron reinvents the jewelry box by presenting a new item composed of only two materials: aluminum and felt. The result of a reflection on the habits of the industry, this collection of 7 jewelry boxes opens a new chapter in the history of Place Vendôme. Launched at 26, Place Vendôme in June 2023, these new boxes will be offered in the Ginza boutique by its September opening.

Learn more