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26 first times

The 26 first times that the Maison Boucheron revealed its unparalleled expertise, innovation and unique sense of style.

Boucheron boutique on Place Vendôme
01

In 1893, Frédéric Boucheron WAS THE FIRST of the great contemporary jewelers to open a boutique on Place Vendôme. The Maison moved there from its original home at the Palais-Royal where it was founded in 1858.

02
Portrait of Hélène Poulit-Duquesne, Boucheron CEO and Claire Choisne, the Maison’s Creative Director.

FOR THE FIRST TIME, a major jeweler at Place Vendôme is directed by two women. They took charge in 2015 when Boucheron appointed Hélène Poulit-Duquesne as CEO alongside Claire Choisne, the Maison’s Creative Director. 

03
Boucheron Jodhpur necklace

The Jodhpur necklace, launched in 2015, marked THE FIRST TIME that Makrana marble was used in High Jewelry. It is the same stone used to build the timeless and ethereal Taj Mahal.

Quatre ring from Boucheron’s iconic collection
04

Quatre, Boucheron’s iconic graphic collection, was launched in 2004. This was THE FIRST TIME the Maison was inspired by the design of Paris’s cobblestones. 

Drawing of a necklace from the order that Maharaja of Patiala placed
05

In 1928, the Maharaja of Patiala came to Boucheron with 7,571 diamonds and 1,432 emeralds to be set into 149 truly exceptional pieces of jewelry. This was THE FIRST TIME a jewelry Maison received such a staggering order.

06
Boucheron's Question Mark Necklace - campaign image

In 1879, FOR THE FIRST TIME, the Maison Boucheron created a necklace with no clasp, the Question Mark. Elegant ladies could slip on this opulent design without any assistance, in one simple step.

07
drawing of Marie-Louise MacKay's 159-carat sapphire necklace

FOR THE FIRST TIME, in 1878, Boucheron created a necklace set with a 159-carat  sapphire to match a woman’s deep-blue eyes. It was for the American Marie-Louise MacKay. The unique creation was specially designed for her.

Boucheron's iconic Serpent Bohème ring
08

In 2017, FOR THE FIRST TIME, the iconic Serpent Bohème collection was relaunched with colored stones — nearly 50 years after its creation in 1968.

09

1909 was THE FIRST TIME that Frédéric Boucheron’s son Louis traveled to India. Inspired by the mystique of the Blue City of Rajasthan, Claire Choisne created the High Jewelry collection Bleu de Jodhpur in 2015.

10
Split image that show place Vendôme's interiors

FOR THE FIRST TIME, selected clients are invited to luxuriate in a bubble bath with a view of the Place Vendôme and the Eiffel Tower. That’s the experience of the exclusive apartment “Le 26V”, located on the 5th floor of the boutique.

11
Heritage image of the Boucheron shop in Moscow

In 1897, FOR THE FIRST TIME, Boucheron ventured abroad to set up shop in Moscow. Boucheron had long supplied the Russian imperial family with jewels, including Empress Alexandra Feodorovna, who received a bejeweled little crown crafted by the jeweler for her engagement.

12

At her wedding in 2018, Princess Eugenie of York wore the famous diadem set with a sizeable emerald cabochon and diamonds that Boucheron created in 1919. It was THE FIRST TIME that this treasured heirloom, which had belonged to her great-grandmother, was worn in public in nearly a century.

Close-up image of the Fleur éternelle ring
13

In 2018, FOR THE FIRST TIME, the Maison Boucheron immortalized the ephemeral beauty of real flowers with a collection of rings featuring real petals immortalized using high-tech scanning technology.

14
Boucheron crown

At the Exposition Universelle of 1867, Frédéric Boucheron had the names of his craftsmen engraved on a marble plaque at the entrance to his stand. This was THE FIRST TIME that a jeweler paid tribute to his talented artisans.

15

1930 was THE FIRST TIME a member of the Boucheron family was named Official Guardian of the Imperial Treasure of Persia. The Shah of Iran bestowed this immense honor on Louis Boucheron, whose integrity and skill were already largely recognized.

16
Portrait of Frédéric Boucheron's wife, Gabrielle

As a token of his eternal love, in 1887, Frédéric Boucheron used a stone from the French crown jewels FOR THE FIRST TIME when he set an exceptional diamond into a ring for his wife, Gabrielle.

17

THE FIRST TIME that Frédéric Boucheron won a gold medal was at the 1867 Exposition Universelle in Paris. This was just the start of a long string of international awards for this innovative jeweler.

18
Wladimir the cat

In 1979, for THE FIRST TIME a cat became the muse for a High Jewelry house. Wladimir, a superb black Persian cat, symbolized the bejeweled bestiary so beloved to the Maison Boucheron since its beginnings in 1858.

19
Reflet watch worn

The emblematic Reflet watch was created in 1947. It was THE FIRST TIME that a jeweler introduced a patented system of interchangeable watch bracelets.

20

Frédéric Boucheron, founder of the Maison, quickly became well known for the exceptional quality of his precious stones. Around 1880, HE WAS THE FIRST modern jeweler bold enough to engrave diamonds with flowers or arabesques, reviving an engraving technique that had been forgotten since ancient times.

21
Drawing of the Nagaur necklace

In 2015, Boucheron revealed ITS FIRST-EVER design made with sand from the Thar Desert, the Nagaur necklace.

22

A retrospective of the Maison was held FOR THE FIRST TIME when, in 1988, Alain Boucheron organized an exhibition to celebrate the brand’s 130th anniversary at Paris’s Jacquemart-André Museum.

23
Image of Boucheron perfume bottle

1988 was THE FIRST TIME Boucheron launched a fragrance for women. Inspired by an iconic ring of the Maison, the bottle is set with a sapphire-blue cabochon.

24
example of Boucheron's work

At the tender age of 14, it was the FIRST TIME that Frédéric Boucheron made a first step into the marvelous world of jewelry by becoming an apprentice jeweler. Born into a family of drapers, he always kept in mind the suppleness and weightlessness of silk and lace, that he continually carried over into gold.

25
Example of the unique collection of coins

In 2018, FOR THE FIRST TIME, Boucheron teamed up with the Paris Mint to create a unique collection of coins to celebrate its 160th anniversary.

Interior shot of the Jardin d'Hiver
26

In 2018, for the FIRST TIME, the Maison Boucheron undertook an in-depth renovation of its boutique at 26, place Vendôme. The décor of the Hôtel de Nocé, built in 1717, today reflects the image of the Maison’s creations, a soft mingling of tradition and modernity.