Boucheron fragrance campaign


Each new creation must reflect the philosophy behind the Maison’s history in order to convey meaning. When the Place Vendôme jeweler launched the Maison’s first fragrance in 1988, the precious scent was housed in a ring-bottle.​


Boucheron’s collection of eyewear and sunglasses embodies the Maison’s spirit and pays tribute to its codes. Each model showcases the jeweler’s sources of inspiration and reveals the know-how of its creations.​

Boucheron Eyewear campaign