siam paragon boutique

Boucheron unveils its new boutique in Bangkok, Thailand, located inside the prestigious Siam Paragon mall. Spanning 163 square-meters, the space design captures the essence of Bangkok, drawing inspiration from the city's striking juxtaposition of modern architecture and colorful traditional temples. 

The result is a Boucheron boutique with a distinctly Thai twist, expressed through the choice of colors and materials. The boutique combines sleek lines and contemporary finishes while integrating vibrant accents that evoke the intricate patterns and rich colors of Buddhist temples. A thoughtful approach that pays homage to Thailand's cultural heritage while embodying Boucheron's forward-thinking aesthetic.

Jewelry is, first and foremost, an emotional journey. We invite you to discover this experience at our Siam Paragon boutique.