a residence like no other26 Place Vendôme

If Frédéric Boucheron were to visit the Hôtel de Nocé today, he'd be immensely proud. Over the decades, the Boucheron boutique has established itself as the epicenter of Parisian High Jewelry. It has recently been stylishly renovated. Guided tour.

It took boldness and vision to establish Maison Boucheron at 26 Place Vendôme. Founder Frédéric Boucheron—who never stopped innovating in his creations—took the leap. He moved into the Hôtel de Nocé in 1893. The building was listed as a historic monument in 1930. Following an extensive renovation, it reopened in late 2018, affirming itself as the epicenter of Boucheron’s style. Conceived as a family home, the Hôtel Particulier now offers its prestigious guests an apartment where they can feel truly at home.

the entrance place vendôme

At 26 Place Vendôme, the moment you step through the door, your eyes are drawn to the creations, beautifully showcased in a glass bubble. The chandeliers are the work of Pierre-Yves Rochon and Lalique. A marble console and a piece from the Pinault collection complete the majestic atmosphere. Welcome to the Maison of Boucheron style.

the historic entrance on rue de la paix

The Countess of Castiglione's footsteps still echo through the historic entrance to the Hôtel de Nocé. Located on the Rue de la Paix side, the historic entrance to the Hôtel de Nocé still retains its original stone cabochons and checkerboard floor. A signature of the Maison's High Jewelry, the chandelier and its rock crystal birds never pass up a chance to taunt Wladimir, Boucheron's beloved mascot.

The grand staircase

Originally, it played host to prestigious guests from vastly different worlds—from the Shah of Iran to Édith Piaf, Alexander III to the American Marie-Louise MacKay. Yet a shared passion binds them: the dream of a jewel as precious as their love. All are seeking something extraordinary. In pursuit of perfection.

Today, it is you who descends these steps, adorned in one of the Maison’s most breathtaking creations. Animaux de Collection, Point d’Interrogation or Fleurs Éternelles? Wladimir, the Maison's emblematic cat, might point you in the direction of Hans, Place Vendôme's most famous hedgehog. Or perhaps you’ll choose the Point d’Interrogation necklace—a piece that enhances your neckline as if by magic.

But let's not get carried away. The grand staircase is here to guide us back — back to over 160 years of history, to a Maison that is deeply French, resolutely Parisian, and whose bold creativity is rooted wherever innovation meets dreams.

the grand salon – first floor

A central room, bathed in light (now made even brighter by your presence), the Grand Salon retains the newly restored neo-Louis XV walnut paneling chosen by our founder. A carpet in fifty shades, Warren Platner armchairs and a rock crystal chandelier designed by Pierre-Yves Rochon and crafted by Maison Tisserant. All transparent, in keeping with the Boucheron aesthetic.

the jardin d'hiver – first floor

Are you in the mood for Fleur de Nuit or Fleur Éternelle? It doesn't really matter. Free, inspired, and singular—your nature echoes the Nature Triomphante that inspires our creations. The Jardin d'Hiver embodies this connection. Bathed in light, with its classically inspired architecture, it's an ode to nature and its animals. Furniture and plants, green marble flooring, a leaf-strewn carpet, a petrified wood coffee table by Franck Chartrain, a piece by artist Émilie Moutard-Martin... Everything invites us to give free rein to our truest nature.

the salon chinois – first floor

In the second half of the 19th century, the French fascination with Chinese art saw a renewed surge of interest. The Salon Chinois at the Hôtel de Nocé follows this trend, with a Martin varnish decor imitating Chinese lacquer. Untouched by time, it blends mysterious luxury with a hidden door. It's one of the first salons at Maison Boucheron. A sense of stillness reigns–a haven of calm and indulgence.  

the salon de l'horlogerie – mezzanine

It was just a short step from the mezzanine of the Countess of Castiglione’s apartment to a design studio. Frédéric Boucheron took that step in 1918. Overlooking the retail spaces, the mezzanine became the office of the Boucheron dynasty. Today, it is where the Maison's watchmaking creations are showcased. Over the years, the Salon de l'Horlogerie has become an important part of our family home. Between past and present. Between history and modernity.

the salon des lumières – second floor

To truly shine, our High Jewelry creations require light. The Salon des Lumières offers them the setting they deserve. Here, the displays take a backseat, allowing the jewels to shine, while the windows offer a breathtaking view of Place Vendôme.

the salon des fiancés – second floor

Renovating the Hôtel de Nocé required extensive research. The demolition of a modern ceiling revealed a sumptuous décor,  restored using archive photos. Today, the Salon des Fiancés offers a striking contrast between ultra-classicism and bold modernity. It reminds us that love may defy time and trends but always deserves the world’s most beautiful creations.

the salon des créations – second floor

The third salon in the Hôtel de Nocé, it showcases the Maison’s exceptional archives in a more vibrant setting. One of them recounts the visit of the Maharaja of Patiala to Place Vendôme in 1928. To mark the occasion, he placed an extraordinary order for 149 sets, composed of diamonds, emeralds and rubies.

the "26v" — third floor

As our clients pass through Paris, they now feel right at home. "26V" perfectly embodies the Hôtel de Nocé's family-home spirit. An exceptional living space to stay, relax or have a drink while floating above Place Vendôme.

Head to the third floor. Past the vestibule, a nature-inspired dining room leads to a water-themed salon. The tour continues into a majestic bedroom, opening onto an intimate bathroom clad in white marble, designed to make you feel "like you're on a cloud." Admire Place Vendôme and the Eiffel Tower while taking a bath.

Take your time. Retreat to the library of your Parisian apartment. Adorned with 18th-century Chinese wallpaper, it holds the best-kept secrets of the capital—and of our Maison.