Discover the Maison's Watch collections.
In 1785, Rousseau, the watchmaker, invented a new kind of sundial located in the gardens of the Palais Royal. The dial sent a daily reflection of sunlight into Frédéric Boucheron’s first boutique. The base of the sundial bore the following inscription:
« Horas non numeri nisi serenas. »
« I count only the joyful hours. »
The story of Reflet begins in 1947, with the birth of the Modernism movement. Art becomes “contemporary”. Visual arts, fashion and especially architecture and design are thrillingly daring. Finally, the timepiece Gérard Boucheron always dreamed of wearing is created in the Maison’s workshop : sculpted gadroons, stretched out shapes and invisible clasp.
Reflet, both ultra-modern and stylistically emblematic of 1950s design, is the Maison Boucheron’s watchmaking Grand Classic.
Fascinated by this way of envisioning time and life, Frédéric Boucheron made it his motto. Thus, as a talisman, a Boucheron timepiece carries shared emotions and celebrates life’s most beautiful moments.
Airy and streamlined, the Ava Déco watch features the emblematic gold motifs of the Ava collection, presented in the purest Art Déco style.
The pleasure of giving; discover the gift guide that will help you find the pieces you are looking for.
The Maison Boucheron; discover 150 years of history and savoir-faire at 26 Place Vendôme.