Watches

Discover the Maison's Watch collections.

« I count only the joyful hours. »

In 1785, Rousseau, the watchmaker, invented a new kind of sundial located in the gardens of the Palais Royal. The dial sent a daily reflection of sunlight into Frédéric Boucheron’s first boutique. The base of the sundial bore the following inscription:

« Horas non numeri nisi serenas. »
« I count only the joyful hours. »

Collection
Epure

Collection
Reflet

Reflet


The story of Reflet begins in 1947, with the birth of the Modernism movement. Art becomes “contemporary”. Visual arts, fashion and especially architecture and design are thrillingly daring. Finally, the timepiece Gérard Boucheron always dreamed of wearing is created in the Maison’s workshop : sculpted gadroons, stretched out shapes and invisible clasp.
Reflet, both ultra-modern and stylistically emblematic of 1950s design, is the Maison Boucheron’s watchmaking Grand Classic.

« I count only the joyful hours. »

Fascinated by this way of envisioning time and life, Frédéric Boucheron made it his motto. Thus, as a talisman, a Boucheron timepiece carries shared emotions and celebrates life’s most beautiful moments.

Collection
Epure d'Art

Collection
Ajourée

  • Moment #18

    Ava

    Ava Gardner’s legendary beauty made her an icon of American cinema and inspired the Maison Boucheron for the creations of its Ava line of jewels. In the film Singapore, Ava Gardner is given a ring as a symbol of passionate love: her remarkable and touching expression at that moment embodies the emotion a woman feels when presented with a precious gift of love. The diamond of the Ava jewels, which seems to float in the air and shines with the purest sparkle, echoes the beauty of this glamorous star and the way she stands out in the crowd.


    Discover all of the Boucheron moments

Serpent


A jewelry collection dedicated to the iconic Boucheron serpent, protective spirit and symbol of eternity. Delicately sculpted and polished, gold enhances the brilliance of diamonds.

Collection
Serpent Bohème

Collection
Ava

Ava


Airy and streamlined, the Ava Déco watch features the emblematic gold motifs of the Ava collection, presented in the purest Art Déco style.

  • Moment #14

    Edith Piaf

    In 1948, after having written "l’Hymne à l’amour" and to bring herself good luck for the song’s first audition, Edith Piaf bought a Reflet watch from the Maison Boucheron. Following the song’s huge success, she came to regard the Reflet watch as talisman. Between 1949 and 1963, she who was known as La Môme (the kid), acquired no less than 21 Reflet watches, one of which she gave to the love of her life, the boxer Marcel Cerdan.


    Discover all of the Boucheron moments

Collection
Exceptional timepieces

Gift Guide

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The Maison

The Maison Boucheron; discover 150 years of history and savoir-faire at 26 Place Vendôme.

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