étoile de paris

In January 2022, Boucheron is launching the Etoile de Paris collection. Faceted like a gemstone with a diamond at its center, the Etoile de Paris motif is a subtle mise en abyme. A stone within a stone.

Its design is inspired by the famous Place de l'Etoile and its 12 avenues. A delicate mesh runs from the center stone, a diamond of 0.3 carats or more, to the outer edges of the ring. To add more sparkle, each facet surrounding the brilliant-cut diamond is itself paved with diamonds, right up to the platinum body of the ring.

Via an interactive digital platform, customers can also trace the journey of their stone.

This innovative solution, which covers the entire supply chain, relies exclusively on the use of data generated by state-of-the-art devices. This significantly reduces the need for human intervention and, consequently, the risk of subjectivity or error. The accuracy of this data allows Boucheron to offer the most advanced certificate available in the jewelry industry for these diamonds.

To date, this is the most comprehensive and reliable diamond traceability solution in the industry, and it complements the traceable pavé diamonds and the RJC Chain of Custody (CoC) certified platinum chosen for Etoile de Paris.

The new 2022 Etoile de Paris collection perfectly embodies the company's commiment to sustainable development. Boucheron has also set the ambitious goal of achieving 100% traceability for all its key raw materials by 2025.