Boucheron Sapporo Daimaru will open on 7/3 (Fri). In addition, Boucheron Yokohama Sogo will be temporarily closed from 7/7 (Tue) to 7/8 (Wed) and will reopen on the B1 floor on 7/9 (Thu).

étoile de paris

etoile de paris

a declaration of love and parisian style

In January 2022, Boucheron is launching the Etoile de Paris collection. Faceted like a gemstone with a diamond at its center, the Etoile de Paris motif is a subtle mise en abyme. A stone within a stone.


Its design is inspired by the famous Place de l'Etoile and its 12 avenues. A delicate mesh runs from the center stone, a diamond of 0.3 carats or more, to the outer edges of the ring. To add more sparkle, each facet surrounding the brilliant-cut diamond is itself paved with diamonds, right up to the platinum body of the ring.

Discover the Etoile de Paris engagement ring

traceability, a commitment from the mine to the workshop

In 2020, Maison Boucheron achieved its target of using 100% responsible and traceable gold in its collections. Two years later, it is continuously working towards more responsible and sustainable jewelry. In partnership with Sarine Technologies, the world leader in diamond technology solutions, Boucheron is reinforcing its commitment to traceability with the Etoile de Paris collection.


Thanks to an advanced algorithm, it is now possible to identify the center diamond and track it through each stage of its life cycle. In addition to its intrinsic quality defined by the 4Cs - carat, color, clarity and cut -, Boucheron is now able to provide very detailed information about its provenance, size, polishing and setting. 

etoile de paris wedding ring

Via an interactive digital platform, customers can also trace the journey of their stone.


This innovative solution, which covers the entire supply chain, relies exclusively on the use of data generated by state-of-the-art devices. This significantly reduces the need for human intervention and, consequently, the risk of subjectivity or error. The accuracy of this data allows Boucheron to offer the most advanced certificate available in the jewelry industry for these diamonds.


To date, this is the most comprehensive and reliable diamond traceability solution in the industry, and it complements the traceable pavé diamonds and the RJC Chain of Custody (CoC) certified platinum chosen for Etoile de Paris.


The new 2022 Etoile de Paris collection perfectly embodies the company's commiment to sustainable development. Boucheron has also set the ambitious goal of achieving 100% traceability for all its key raw materials by 2025.

Discover a diamond's journey

our bridal collections

Offering jewelry is an act of love towards someone or towards oneself.
For if love is without reason, it is a reason for everything. Probably the least reasonable reason of all. The one that cannot be explained, and yet explains everything.

discover more about our sustainability strategy

Our sustainability framework, “Precious for the Future”, challenges us to explore new ways to source, operate and create, in harmony with the ecosystem that surrounds us.

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With the Maison Boucheron you can personalize your engagement ring.

A bespoke creation, because the solitaire is a statement. That of being yourself while being the two of you.